~ Social Media Data & Tracking ~

Following are some of the use-cases where the product - Viral Search - could be used:

1. Allow the media companies trace how the story travels
2. Study what content connects w/ the audience & generate those content
3. Crowd control during riots, natural calamities, emergency situations, monitoring audiences, etc
4. Used to control {engagement} the minds of how people see news
5. Elections would be a good use-case too

MSFT is a partner with Facebook, wonder if they get access to FB User data as well? Need to search N read how they got access to a Billion Tweets to carry out this analysis.

What do you think of it?

Via The Verge